Your first three steps into the world of online commerce
You're probably missing the frequents at your stores, those moments when new customers walk in looking all curious, and the bustling lunch breaks with your employees. While selling online cannot replace in-person interactions, we all know that it has become necessary for any business to power through a crisis.
Here is where you can get started, at no cost.
Know Your Business' Superpower
Before we guide you through the online shenanigans, let's articulate your business' superpower. Why is this important?
Customers are confronted with countless options and distractions online, unlike when they shop in person. To stand out, you need to be able to touch their hearts with what your business is special for.
Through the questions in this worksheet, we'll help you milk out the superpower and capture it in one tagline.
Set up your online store on Shopify
Now that you've captured your business' superpower, it's time to set up your online store. From giving your online store a fresh look to shipping products to your customers' hands, Shopify makes selling online easy and fun. We've highlighted the few first steps and must-have features to help you get the ball rolling.
Reconnect with your biggest fans
Remember that cute dude who always stops by every once in a while to check out your new arrivals or that auntie next door who always strolls around your store for hours? Write them a note. In whatever means — texting, emailing, slipping a note under their doors — acknowledge their support, let them know about your online store, and ask them to share the link with their friends and families. You'd be surprised how eager they are to hear from you. Oh, and feel free to adapt the template below with your own twist!
It's [YOUR NAME] from [YOUR STORE] here. Hope you and your family are safe and healthy. We noticed your [a moment you remember about them] and are always grateful your support. We're happy to let you know that we just launched our online store at [ONLINE STORE LINK] with some new arrivals that we think you'd love.
Please share with friends and family. Your support during this time would mean the world to us.